Job Details

A company is looking for a Director of CRM and Lifecycle Marketing.Key ResponsibilitiesDrive strategy and performance of lifecycle marketing across multiple channelsLead the CRM and lifecycle marketing team, overseeing campaign planning and executionEstablish performance frameworks and dashboards to track engagement and revenue contributionRequired Qualifications8-12+ years of experience in CRM or lifecycle marketing, with leadership experienceExperience with Shopify and understanding of lifecycle performance metricsHands-on experience with CRM platforms like Braze or Salesforce Marketing CloudStrong analytical skills and experience in performance measurementBachelor's degree or equivalent experience; MBA is a plus